Yes, you've heard it before, B2B doesn't have to be boring.

→ Example #1: Mutiny and their ABM academy

Expected version: "The only resource you'll need about account-based marketing (ABM)"

Quirky version: "🎶 Giving accounts pure delight!! 🎶"

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→ Example #2: Paul Buzan FB ad

Expected version: "You're one funnel away from generating $100M!!"

Quirky version: "Hey, I'm Paul. I’m a full-time email copywriter for a range of coaches, entrepreneurs, and health businesses.⁣ ⁣I write emails for my clients’ lists, and they tend to make a lot of money as a result.⁣"

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→ Example #3: Jonathan Stark sales email

Expected version: "If you breathe air just like I do, then this product is for you."

Quirky version: "FYI - This email is only for independent professionals who make a living selling their expertise. [...] If your income is from non-expertise offerings, I apologize for the interruption! You can safely delete this message without reading further."

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Which one's your fave? Just click to vote:

• ​Mutiny​
• ​Paul Buzan​
• ​Jonathan Stark​