3 QUIRKY messages that stand the f*ck out | STFO 🤘
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Yes, you've heard it before, B2B doesn't have to be boring. → Example #1: Mutiny and their ABM academy Expected version: "The only resource you'll need about account-based marketing (ABM)" Quirky version: "🎶 Giving accounts pure delight!! 🎶" → Example #2: Paul Buzan FB ad Expected version: "You're one funnel away from generating $100M!!" Quirky version: "Hey, I'm Paul. I’m a full-time email copywriter for a range of coaches, entrepreneurs, and health businesses. I write emails for my clients’ lists, and they tend to make a lot of money as a result." → Example #3: Jonathan Stark sales email Expected version: "If you breathe air just like I do, then this product is for you." Quirky version: "FYI - This email is only for independent professionals who make a living selling their expertise. [...] If your income is from non-expertise offerings, I apologize for the interruption! You can safely delete this message without reading further." Which one's your fave? Just click to vote:
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