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LEARN TO STAND THE F*CK OUT

3 QUIRKY messages that stand the f*ck out | STFO 🀘

Published about 2 months agoΒ β€’Β 1 min read

Yes, you've heard it before, B2B doesn't have to be boring.

β†’ Example #1: Mutiny and their ABM academy

Expected version: "The only resource you'll need about account-based marketing (ABM)"

Quirky version: "🎢 Giving accounts pure delight!! 🎢"

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β†’ Example #2: Paul Buzan FB ad

Expected version: "You're one funnel away from generating $100M!!"

Quirky version: "Hey, I'm Paul. I’m a full-time email copywriter for a range of coaches, entrepreneurs, and health businesses.⁣ ⁣I write emails for my clients’ lists, and they tend to make a lot of money as a result.⁣"

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β†’ Example #3: Jonathan Stark sales email

Expected version: "If you breathe air just like I do, then this product is for you."

Quirky version: "FYI - This email is only for independent professionals who make a living selling their expertise. [...] If your income is from non-expertise offerings, I apologize for the interruption! You can safely delete this message without reading further."

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