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Top 6 episodes I loved the most | STFO 🤘

Bonjour bonjour Reader, Yesterday, I mentioned I'm hitting pause on my podcast to focus on finishing my book and publishing it on time. Today, I want to look back at the 50 episodes published over the last 12 months by selecting the ones that moved me the most. It doesn't mean I hated the other ones. It's just that, at the stage I'm at both in terms of business and life in general, some themes are resonating more than others. In no particular order: How this solopreneur runs a $400k business...

about 1 month ago • 1 min read

"Oh and Louis... f*ck you" | STFO 🤘

Bonjour bonjour Reader, Should I include a foreword in my book? And who should I ask to write it?Because I don't know about you, but I NEVER read the foreword. 1) I want to learn something from the author, not some rando I don't know.2) It's just an a$$-licking exercise. "Oh [author] is so great. This book is going to change the way you think about [topic]. It's gonna revolutionize your work and 120x your revenue overnight. Now let me write some more so I can plug my sh*t."But I still wanted...

about 1 month ago • 1 min read

This is fake-smart | STFO 🤘

Bonjour bonjour Reader, I've come to admire people who can distill a huge amount of information into one single page because they haven't succumbed to the belief that more is better. More words. More complexity. More acronyms. More all the things. As Peep Laja says, "Simplicity is underrated; complexity is fake-smart." As I put the finishing touches on my book, I'm admiring those people even more because distilling insights into one page means making decisions for the people you seek to...

about 2 months ago • 1 min read

How to spot trends | STFO 🤘

I may not have bought Bitcoin at $10, but I've made pretty good bets over the last few years.I stumbled upon this graph in my screenshot folder last week: It's the number of downloads my podcast got when I launched it 7 years ago. Back then, most people I knew hadn't even heard of podcasts. Now, everyone and their dog has one.The beauty of being early is that you don't have to fight that hard for attention. If I launched Everyone Hates Marketers today, I doubt it would have taken off. The...

2 months ago • 1 min read

Mona Lisa | STFO 🤘

The picture below should give you nightmares: Source People love to criticize, especially when it's safe and easy. Plus, for folks outside of marketing (Cassie from IT, I see you!), this activity is a fun break from their day-to-day. As a result, we, marketers, often get bombarded with useless opinions disguised as "feedback" — a bit like asking a toddler to judge a Michelin-star meal. If you really, really, really need input from others, my recommendation is to: Clarify exactly what you want...

2 months ago • 1 min read

I broke into Louis' account | STFO 🤘

Hey, Liam here. Whilst Louis was out taking Roger for a walk, I managed to sneak into his Convertkit account to talk shit about him. Over the past month, I've spent about 50+ hours reviewing everything he shared over the past seven years. Everyone Hates Marketers, guesting on other podcasts, meetups, the newsletter, LinkedIn… All in pursuit of figuring out his secret sauce. Because he's got a lot of what I'd love: A 3.5-day working week $200,000 revenue A newsletter list of 14,000 adoring...

2 months ago • 1 min read

My POV on POVs | STFO 🤘

"You need a point of view," they say, “It’ll make you stand the f*ck out,” they say. But why? Most can't give you a straight answer. And so we either avoid developing a distinct point of view or crafting one that lacks depth because we don’t truly understand its purpose. But, without one, our actions could look random, and our people are left confused. It’s easier for them to walk away rather than try to understand what’s going on. This usually strikes a chord with my clients because they...

2 months ago • 1 min read
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