Stand The F*ck Out

Trigger warning: cancer, surgery. I honestly do not know how to start this email, so I guess I'm just going to say it: I am a bowel cancer survivor. No, it's not April Fool's. Yes, it's very real. You know me, I'm a pretty transparent guy, so I was ready to tell you as soon as I got diagnosed back in October of last year (so 6 months ago). But I wanted to wait until I kicked my cancer's a** to share this with everyone. After some changes in my bowel movements and some sharp stomach pain that...

Let's cut the bullshit. The entrepreneurial journey we see on social media? It's a highlight reel. Closed 30k client, 45458% increase in MRR, 6-figure passive income—that's the polished turd. But under all of it lies the ugly truth: our mental health is what makes or breaks us. Our brains are the single point of failure. When our minds are healthy, we're resilient, decisive, and in control. But when they're not? Everything goes to shit. I've been there. I was diagnosed with generalized...

Here's a list of things I do not have in my business: Flawless English An American accent A bonsai tree A gratitude journal with daily affirmations A plan to reverse my biological age A sales process A LinkedIn engagement pod A daily espresso and glass of water every morning A Notion dashboard tracking how many poops I had this week (and their color/consistency) A plan for tomorrow's email A presence on TikTok A "hustle for real" coffee mug An over-the-top, always-happy attitude A...

Yesterday, I announced via email and LinkedIn that my book is finally ready for purchase. Today, I want to share six common challenges I hear from clients and show how the book can help you solve them. Ok, let's begin. If nobody understands what you do and selling feels like an uphill battle: The "Trojan Horse" method consists of presenting what you do in a way that aligns with the segment’s current understanding/expectations of the market. It’s super helpful when you can describe in great...

I’m so f*cking happy to announce that my book, Stand the F*ck Out, is finally ready for purchase! Grab your copy (and more) here → https://book.stfo.io Most marketing advice is vague, shady, and boring as hell—this book is your no-nonsense guide to stand the f*ck out without the bullsh*t. It took forever to get here, but this book is the one I’ve been wanting to read for the past decade. It’s not just a basic how-to guide. And it’s not just a bunch of fluff stories, either. Here's a quick...

My book, Stand the F*ck Out, is launching this Wednesday (Nov. 20). And to kick off the most important launch of my career so far, I wanted to start with something fun and light-hearted. This is what the book looks like. I think it stands the f*ck out: But there were other cover concepts before this one that nearly made the cut... And I'm so f*cking glad they didn't. I think you'll understand why. The first time we worked on the cover was when my first publishing company scammed me out of...

I wrote a medium article seven years ago following my first interview with Seth Godin. The article went "viral" with over 28,000 reactions. Let's revisit it... Most of the so-called marketing “influencers” out there are celebrities. They’ve made it. They’re not in the trenches anymore. They forgot how to “do” marketing; their employees promote their new books for them, build their new websites, launch their new products… All they have to do is sign their name under whatever new projects and...