€_,___ | STFO 🐔

I've spent €7,911.32 to produce my very first YouTube mini-series (which drops tomorrow, Nov 25)...

Cottage

€1,188.32 to rent the 17th-century Irish cottage for three nights (via Airbnb)

Travels

€423 (£371.94) to bring participants over from the UK

Videographer

€1,845 to hire one videographer for video and sound (two days on-site with multi-cam setup)

YouTube

€4,455 (£3920) for my "YouTube Guy" looking after research and production (briefs, scripts, thumbnails, edits...)

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All that for four episodes of roughly 30 minutes each. That's nearly €4k per hour.

Is this too much? Too little? Am I going to get my "money back?" What's the ROI on it? I honestly have zero idea. Plus, I'm not counting my own time.

So, what does success look like?

• First, I was so tired of scrolling through boring, stiff, clickbait-y, repetitive "marketing tips" on YouTube... I wanted to do something about it. Something worth watching. I think we've achieved that, but you'll be the judge.
• Second, I want to have fun doing cool sh*t instead of obsessing over "content creation." Those two days with my three victims, Rob, Laura, and Vicky, were loads of fun.
• Third, we want to reach new people on YouTube because LinkedIn isn't as "easy" as it used to be. We need to grow our email list, find new people, and stop putting all our eggs in one basket.
• And finally, I'm hoping that some of those new people will talk about us to others, buy my book, and even hire me as a consultant for their brands.

Let's wait and see.

Right.

Tomorrow, Tuesday, Nov 25, I'm dropping the first episode of my first YouTube mini-series. It features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky) who want to stand the f*ck out.

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup?

And then, the usual "Subscribe, Like, Share" would go a long, long way too.

Thanks in advance for your help.

Louis Grenier Recovering Frenchman, bowel cancer survivor, husband, dad, marketer. louis@stfo.io

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P.S. This is how the final packaging looks. I'll send you the link to the actual YouTube video tomorrow.