Are you infected with labelutimitis? | STFO 🤘

Published 25 days ago • 1 min read

Bonjour bonjour Reader,

Last week, I was coaching a solopreneur and father-of-three who didn't know "how to package [his] knowledge in the best way to help people and get sales." He knew he could do a lot of things... But he also knew he shouldn't do all of them.

I knew about his business beforehand, so it wasn't difficult to arrive prepared for our coaching call. In fact, He was a classic case of "labelutimitis" – obsessed with defining himself instead of what he actually sold.

It's a disease that seems to plague multi-talented folks, and my client, an experienced marketer with a knack for words and visuals, fits the bill perfectly.

Here's what I told him.

"Putting a label on you doesn't f*cking matter that much. It's the thing that you are selling that needs to be really, really clear."

Think about it.

What's my label?

I'm a dad, a son, a daily newsletter writer, a podcast host on a hiatus, a guy who knows more about positioning than most, a brother, a coach, a husband, sometimes a consultant... See the problem?

Trying to slap a label on all that is pointless.

There's no point trying to label who I am. But the offers I make? Those have to be sharp, focused, so you know exactly what you're getting.

Feel the difference?

Louis Grenier

A recovering Frenchman who helps marketers stand the f*ck out.

This was the Stand The F*ck Out (STFO) Daily Newsletter. One bite-size email [Mon-Fri] to learn to stand the f*ck out.

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