I nearly f*cked it up | STFO 🀘


Bonjour bonjour Reader,

I'm so glad I'm working on my book "in public."

A few days ago, I included my book cover at the bottom of my newsletter:

To be honest, I didn't expect much feedback. I tend to get fewer replies on Fridays, and with July here, most of us are in vacation mode.

And I thought the book cover SLAPPED, so I didn't think much would come of it.

But then...

Replies poured in. And the most surprising part? Almost all of them said the same thing:

For reference, this is what Mark Manson's book cover looks like:

I also shared the cover on LinkedIn and got very, very, very similar feedback:

There are times when I couldn't care less about feedback. There are times, however, when I take it very seriously, and this is one of them.

Mark Manson's cover was 100% an inspiration for my overall brand, but I didn't think it would be that obvious. I thought Roger The Rooster would give a totally different feel than Manson's book cover... I was wrong.

It also looked like Roger blended in with the orange background, which made it stand the f*ck out even less.

So, I knew I had to do something.

Luckily, I had another option up my sleeve without having to design a new cover from scratch or change the layout.

I present to you the new book cover:

It still uses my brand colors, but hopefully, it doesn't look like a cheap copy of Manson's book β€” and my rooster seems to 'pop' more.

Thank you so much for helping avoid a costly mistake that would have derailed the launch.

And, of course, I'm all ears for more feedback.

Louis Grenier

A recovering Frenchman who helps marketers stand the f*ck out.

This was the Stand The F*ck Out (STFO) Daily Newsletter. One bite-size email [Mon-Fri] to learn to stand the f*ck out.

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