Yesterday, I asked for inspiration for non-fiction book landing pages and packages... And you delivered! Your answers are below.
But before that, I want to briefly explain why I asked for your input.
My idea for the book launch is to divide it into two phases: direct sales and broad reach.
Phase 1 - Direct Sales
I am going to sell the book directly on my website in three formats—ebook, paperback (black & white), and hardcover (colors)—using Lulu Direct to fulfill those orders. I also want to offer additional stuff, like workbooks, AI assistants, checklists, etc.
This allows me to control the entire process and keep the profits for myself instead of giving too much money to Bezos. And it allows me to get the emails of those who bought so I can stay in touch.
(The book will also be available through Amazon and other options from the start, but I won't push it.)
Phase 2 - Broad Reach
Once the initial 'buzz' of the launch fizzles out, I will switch to pushing more traditional platforms like Amazon to reach new people and continue to grow.
As my friend Lucy Werner would say, always be launching. And it's going to be my philosophy, too. I really don't want to do an over-the-top launch like Hormozi or Noah Kagan did recently. It's just not my thing.
I'm essentially going to rebuild my business from scratch around the book, so this is what I'll be 'pushing' when I do a speaking gig or speak on a podcast.
Alrite, now for your answers.
Your Answers
March Thomas
Best landing page I've seen recently is this one: https://www.feelgoodproductivity.com/
Obviously, I didn't read the book but the landing page is great because it shows the cover a bunch of times (so I recognize it on the Kindle store when I'm searching for something), explains the thesis, has a video explaining the 10 things I'm going to learn if I read it (also helps that Ali Abdaal's face is super recognizable and if I'm the target of this book, I probably also watch his videos – you have the same impact for your audience).
Cristina Chipurici
As you know, I'm reading a lot, but I have no answers to the first question. All book landing pages look exactly the same, which is sad :( So I'm curious to see if others have noticed some LPs that are different.
When it comes to merch, I love Ryan Holiday's Daily Stoic store products, especially the Memento Mori coin - if I'm not mistaken, he's had bundles with his books about stoicism in the past: https://store.dailystoic.com/products/memento-mori
Mariia Onyshchenko
The best thing I saw was an author enclosing a playlist to go while reading the book. First it was printed after the foreword, and the he started adding a QR to the Spotify. Hope this helps ☺️
Success with the book!
Can't wait to read it.
Adam Slaběňák
there is this marketer / CD from Slovakia who made a book about brand building - the website is in slovakian language, so probably you'll need to use google translate. But his work is really good, he's ideas are also about standing the fck out - so similar to your way.
https://michalpastier.com/ I really like the visuals and the beliefs and argumentation he uses on the site. It's distinctive, short and to the point.
Lilas Louise Maréchaud
I don't know if it helps but do you know about the ghost writer Joshua Lisec ?You might find inspiration on his book's landing page, or the landing page of the books he ghostwrote.Courage !
Gunnar Duvenhorst
https://www.workshopsurvival.com/
https://www.workshopper.com/
Rod Aparicio
I'd say Pricing Creativity with Blair Enns, both for 1 and 2.
Danny from Impact Labs
Sounds like the book is getting close! Congrats :)
I can't think of a landing page, but Don Miller from Storybrand included bonus audio for one of his books (not the audiobook, but something extra) and also a PDF of examples that he mentioned in the book... from memory, the bonuses were for pre-ordering, so they were sent before the book was printed. Personally I don't like merch - find it wasteful.
Liam Curley
Don’t know if this counts as a landing page, but I love David’ C Bakers - https://www.expertise.is/extras
Fascinating for me to see what went into the work. I loved the book anyway, but think I loved it more seeing what’s gone into it (kinda like you building in public).
Laura Robinson
Ok hear me out.
I don't think it's a worldy but it springs to mind as being a fun bundle - playlist and easy shareable content:
https://www.marieforleo.com/eif
Thomas Kriese
I'm excited for your book to come out! I appreciate your sharing your journey with us to be entertained and educated.
Regarding question #2, I've remained a big fan of what Nir Eyal did with his book Indistractable: https://www.nirandfar.com/indistractable/
It accomplishes (at least) three things:
1. for the reader: provides useful tools to extend the concepts he presents in his book
2. for the author: reader demographics to increase funnel for future products
3. for the author: insights into channel performance for selling the books
I'm also a fan of Noah Kagan's selling his Million Dollar Weekend, but I believe you're already familiar with his approach at https://noahkagan.com/mdwbook/
Keep up the great work.
Tom Higgins
Noah Kagan’s, Million Dollar Weekend landing page and bonus content pack is pretty Epic -> https://noahkagan.com/mdwbook/
His marketing campaign was insane, too.
- Introduced the book concept really early in his annual ‘personal goals’
- Engaged his readers in the design of the front cover with A/B test (vote for your fave cover)
- Gauged whether Million Dollar Workshops would be of interest in a survey (not sure if he launched those)
- Gave away a free chapter to build his list
- Offered stacks of bonus content for early buyers
- Built a dream list of podcasts he wanted to appear on (and got on them)
- Threw an online launch party
That’s just from memory, too; the whole campaign was very impressive. Happy to forward examples if that’s helpful.
Mary Elzey
Question one: https://www.presentationzen.com. Garr hits you right off the bat with 10 tips that are actually useful, authentic and relevant (esp right now with AI everything).
After reading through the 10 tips, I immediately bought his books (and Amazon's recommendation algorithm 'helped' me buy more of his titles. For a designer, his site isn't too design-y, and that's the point. He is practicing what he preaches about simplicity.
Question two: Bonus content is great - especially if it links to interactive ideas (worksheets, exercises, videos, etc.). We all have too much merch as it is (IMO).
Your newsletter is always on point, and I love reading it every day. Looking forward to the book!
Just Eve
Q2 - downloadable checklists/models/templates/etc - no one uses them, but we want them and they are branded shiz to have hanging around. But - I hate giving my email address to have them because then I know I will be relentlessly spammed for upsell
Kevin Casey
Ben Settle.
Why?
He (un)sells it and negative striplines the wholes way through.
https://www.emailplayers.com/press/
I think Brian Kurtz “overdeliver” book was off the charts. In fact, I bought the book just for the bonuses. 11 - count ‘em - 11 solid bonuses.
https://overdeliverbook.com/
Merci!