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None of those make logical sense | STFO 🤘
Published 8 months ago • 1 min read
I come from an engineering background (even though I never graduated), so this quote always spoke to me.
"One of the disadvantages of doing everything mathematically, by research and by mandate, is that after a while, everybody does it the same way."
Ad genius Bill Bernbach
None of the below makes logical sense... And yet they stand the f*ck out, big time:
- An ad campaign for a price comparison website featuring "Aleksandr Orlov," a meerkat speaking with a Russian accent (Compare The Market).
- A website where anyone can share their knowledge for free (Wikipedia).
- Another ad campaign for a fizzy drink featuring a fat dude in an orange bodysuit slapping people (Tango).
- A rock sold as a collectible toy in custom cardboard boxes (sold over 1 million units at $4 each and became a millionaire) (Pet Rock).
- A TV show featuring people working in a normal office job for a paper company (The Office).
- A restaurant where “you will be greeted and waited upon by rude waiters and forced to play a variety of games.” (Karen's Diner)
Happy Friday ❤️
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Bonjour bonjour! Join 13,000+ marketing weirdos who learn to stand the f*ck out in 2 min a day. Get ONE super-practical tip Monday to Friday. 🤘