Ever hear someone say, "We've rebranded," and think, "So f*cking what, mate?"

Me too. Nobody cares, except perhaps the people who spent 18 months debating the true meaning behind the duck green they've picked for their fifth secondary color.

But yeah.

I'm rebranding, which is a bit ironic, isn't it?

Every day this week, I'll spill the beans on how this rebrand isn’t just a facelift. It's a very intentional move to leverage marketing science to my advantage—without wasting money and/or time.

Expect to learn about:

The four reasons why I'm rebranding and why you probably shouldn't do the same.
That one type of brand assets that are the most overlooked (and how you can take advantage of them, too).
How to approach a rebrand in a very lean way without compromising on quality or impact.
The most costly rebranding mistake I've made in my career and how it's informed this one.
How I've used my own Stand The F*ck Out methodology to identify gaps in my thinking—and how you can do the same.

Today, let's kick things off with a simple before/after look at the rebrand.