💩🌪️ | STFO 🐔
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Today's email is sponsored by Ahrefs Brand Radar... and I'll say this: I've known the people behind Ahrefs for years. Fully bootstrapped, no nonsense. I trust whatever they say (or build!!) in this space. With Brand Radar, you can see how any brand shows up in AI search (across AI answers, YouTube, and Reddit). Sign up here → It SUCKS when you get a calendar invite titled "Brainstorming Session For New Awareness Campaign 🚀" It sucks because you know it’s going to be two hours of your time you’ll NEVER get back. It sucks because it’s going to be in that stuffy conference room that smells like lukewarm broccoli. And it sucks because your colleagues are going to be super nervous about being judged by others and looking stupid (except Rory, who’s going to hijack the meeting, as always). So everyone will come up with the blandest, most boring, most average f*cking ideas ever. So… What to do? Well, there’s another way to come up with money-making ideas — you just need to be ready to get a little weird. One word. Two emojis: 💩🌪️ SHITstorming. Jocelyn Brady, aka “The Brain Lady,” shared this genius idea generation concept with me: “The purpose of it is you come up with the STUPIDEST idea that you can imagine. The worst thing is the best thing.” And it works because it tends to “melt away people’s resistance to be correct and serious.” In other words, with SHITstorming, the goal is to look stupid. Reverse psychology!! Genius. When you think about it, so many wildly successful ideas sounded like the STUPIDEST ideas ever at first:
In short… Group brainstorming:
Group SHITstorming:
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