I've come to admire people who can distill a huge amount of information into one single page because they haven't succumbed to the belief that more is better.
More words. More complexity. More acronyms. More all the things.
As Peep Laja says, "Simplicity is underrated; complexity is fake-smart."
As I put the finishing touches on my book, I'm admiring those people even more because distilling insights into one page means making decisions for the people you seek to serve: What do they really need? What creates confusion? What feels slow?
My friend Allan Dib is one of the best examples of this principle. He started in business as a dead-broke IT guy and, over the years, has built, scaled, and exited several multimillion-dollar businesses, and then wrote The 1-Page Marketing Plan:
He has sold over 300,000 copies and has been translated into more than 15 languages.
And the core of his book fits into one page.
Anyway, I'm Allan has just released a new book called Lean Marketing. It may not have a one-page framework, but the principle remains the same: he outlines exactly how to build a marketing system that helps you get bigger results with less marketing (not more).
If you order the book from this link, you’ll get free access to the Lean Marketing Essentials course). This course is designed to help you quickly understand and implement Lean Marketing methodology.
​Buy Allan's new book.