Three things | STFO 🤘
I have three things to tell you today. First Thing: On PerfectionismFor the first time in a while (thanks to my book and Deborah — the organizer — not giving up for three years), I’ll be speaking at the free online event Productivity for Perfectionists on April 14. My session was pre-recorded so I can already tell you that it went much better than I thought it would; Deborah (the organizer) did a really good job at extracting real tips to procrastinate less and do more things that lift you up. Second Thing: On Beta ReadingAfter forking out $36,000 upfront to a "professional" book publishing company called Scribe Media and losing it all last year after they declared bankruptcy, it feels so good to see this. Third Thing: On Audience BuildingYesterday, I published the first part of my practical guide to audience building when starting from zero — which essentially answers this specific question:
Is it possible to get good-quality leads without an audience, without spending money on ads, without posting reels on Instagram three times a day, and without sounding like a Jehovah's Witness desperate to convert their first non-believer?
I've been asked about this so much lately that I decided to lay it all out in a simple, no-nonsense step-by-step process. I'll be writing and publishing the rest of it next week. L |