Stand The F*ck Out

Last Thursday, I shared a picture of ENGINE's super distinctive gin bottle container: Source. Newsletter reader Paul sent pictures of three additional bottles that grab his attention whenever he sees them. I recently started reading your newsletter, and I'm a big fan! This latest email really hit me on the head because I'm a gin drinker and have always been surprised/shocked/impressed with Engine's container. Talk about standing the f*ck out and having the courage to do something truly...

Let's play a little game. First, read this: "ENGINE is a distilled gin (42% vol.) hand-crafted by master distillers, produced in small batches and bottled by hand in the Alta Langa region, in north-western Italy." Ok, now open your eyes. Ah, yes, sorry I never asked you to close them. Anyway. Second, what do you imagine this gin bottle to look like? Where's the label? What's its color? What about the shape? The cap? Try to visualize it as best as you can. Ok, cool. I don't know about you, but...

Bonjour bonjour Reader, I got an interesting reply from yesterday's email about Lilas Louise's grey hair. I am going to let you read it first: Not sure you are willing to offer free advice, so I understand if this email goes unanswered. I have a big nose. It's the one feature people notice about me right away. Adults generally don't comment on it, but I know behind closed doors, I can imagine conversations like: Rick: "You mentioned [redacted]. Who is he?" Suzie: "You know, [redacted]. The...

Bonjour bonjour Reader, Meet Lilas Louise Maréchaud: She's a former lawyer who now owns a hiring agency for... lawyers. We met "virtually" a few years back and "for real" last year during a private workshop I ran in Paris. But that's not what I want to discuss today. Lilas Louise started getting gray hair when she was only a teen. When it started to spread, she quickly decided not to dye her hair—too much hassle. Little did she know that this decision led to a competitive advantage years...

Bonjour bonjour Reader, OK, I can't hold it any longer... I don't have a solo business anymore!Diana De Jesus has joined the team as our General Manager!! She's in charge of running the day-to-day to make sure we get sh*t done—so I can spend most of my time doing what I do best (getting the business known, in short). Her first big project is to make sure our motherf*cking book is getting the launch it deserves.This is a massive move for me; I never really thought I'd hire a team after my...

Bonjour bonjour Reader, Today, I'm passing the baton to David Barrow. His guest contribution is not about standing the f*ck out, per se. But, since keeping their brains in check is everyone's single point of failure... David's essay about mental health has everything to do with standing the f*ck out. Sometimes, it takes a spark, a small event—dropping your watch as you put it on, the dog walk going off plan, the train making you four minutes late, or a meeting getting canceled that plays with...

Bonjour bonjour Reader, It's here. Copywriter Dave Harland's first-ever white paper. Giving you the tactical, strategical, and demonical edge over anybody who dares compete with you. All yours for the exquisite price of zero pounds, zero pence. How to harness, leverage and elevate innovative AI solutions to super/turbo charge your productivity and rain down fire on your competitors. Source: https://www.linkedin.com/feed/update/urn:li:activity:7231946330904932352/ Louis Grenier A recovering...