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I make 2x what I used to... | STFO 🤘

I'm making 2x more than I've EVER made working in-house, and yet- I work between 20h and 30h a week- spend more time with my daughter than anyone else- never work on Friday, Saturday, Sunday- don't have a KPI tracking sheet- spend just 10% of my time with clients (90% on marketing the business)- have no Notion content calendar- don't have a coach or a personal assistant- don't post on Twitter- have no complex funnels- say whatever I want- don't run experiments- sell without using proposals-...
8 months ago • 1 min read

How to spot trends | STFO 🤘

I may not have bought Bitcoin at $10, but I've made pretty good bets over the last few years.I stumbled upon this graph in my screenshot folder last week: It's the number of downloads my podcast got when I launched it 7 years ago. Back then, most people I knew hadn't even heard of podcasts. Now, everyone and their dog has one.The beauty of being early is that you don't have to fight that hard for attention. If I launched Everyone Hates Marketers today, I doubt it would have taken off. The...
about 18 hours ago • 1 min read

Mona Lisa | STFO 🤘

The picture below should give you nightmares: Source People love to criticize, especially when it's safe and easy. Plus, for folks outside of marketing (Cassie from IT, I see you!), this activity is a fun break from their day-to-day. As a result, we, marketers, often get bombarded with useless opinions disguised as "feedback" — a bit like asking a toddler to judge a Michelin-star meal. If you really, really, really need input from others, my recommendation is to: Clarify exactly what you want...
4 days ago • 1 min read

I broke into Louis' account | STFO 🤘

Hey, Liam here. Whilst Louis was out taking Roger for a walk, I managed to sneak into his Convertkit account to talk shit about him. Over the past month, I've spent about 50+ hours reviewing everything he shared over the past seven years. Everyone Hates Marketers, guesting on other podcasts, meetups, the newsletter, LinkedIn… All in pursuit of figuring out his secret sauce. Because he's got a lot of what I'd love: A 3.5-day working week $200,000 revenue A newsletter list of 14,000 adoring...
5 days ago • 1 min read

My POV on POVs | STFO 🤘

"You need a point of view," they say, “It’ll make you stand the f*ck out,” they say. But why? Most can't give you a straight answer. And so we either avoid developing a distinct point of view or crafting one that lacks depth because we don’t truly understand its purpose. But, without one, our actions could look random, and our people are left confused. It’s easier for them to walk away rather than try to understand what’s going on. This usually strikes a chord with my clients because they...
6 days ago • 1 min read

47 patents, 1 turtleneck | STFO 🤘

This guy has 47 patents under his belt, and he wears turtlenecks like it's nobody's business: His name is Mauro Porcini. Yes, of course, he's Italian. He also happens to be PepsiCo's Chief Design Officer. His motto? "Innovation is an act of love." So cliché. Isn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. xoxoxo
7 days ago • 1 min read

Find leads with no audience or ads (part 2) | STFO 🤘

This is Part 2 of my simple, no-nonsense guide to finding customers when you have no audience, no money to spend on ads, and no social media presence. In the last installment, we talked about locating the places where your ideal customers spend their time when they're in the zone for your products or services. You should now have a rough list of channels - websites, podcasts, events, social media accounts, and more. Step 2: Find who they pay attention to Now it's time for step two: finding...
8 days ago • 4 min read
Small tents

Three things | STFO 🤘

I have three things to tell you today. First Thing: On Perfectionism For the first time in a while (thanks to my book and Deborah — the organizer — not giving up for three years), I’ll be speaking at the free online event Productivity for Perfectionists on April 14. My session was pre-recorded so I can already tell you that it went much better than I thought it would; Deborah (the organizer) did a really good job at extracting real tips to procrastinate less and do more things that lift you...
11 days ago • 1 min read

Find leads with no audience or ads (part 1) | STFO 🤘

"Is it possible to get good-quality leads without an audience, without spending money on ads, without posting reels on Instagram three times a day, and without sounding like a Jehovah's Witness desperate to convert their first non-believer?" Absolutely. Here's how: borrow someone else’s audience. This means tapping into groups, influencers, and spaces where your future customers already hang out. I've been asked about this so much, I decided to lay it all out in a simple, no-nonsense guide....
12 days ago • 5 min read

3 QUIRKY messages that stand the f*ck out | STFO 🤘

Yes, you've heard it before, B2B doesn't have to be boring. → Example #1: Mutiny and their ABM academy Expected version: "The only resource you'll need about account-based marketing (ABM)" Quirky version: "🎶 Giving accounts pure delight!! 🎶" Watch the 57s jingle here. → Example #2: Paul Buzan FB ad Expected version: "You're one funnel away from generating $100M!!" Quirky version: "Hey, I'm Paul. I’m a full-time email copywriter for a range of coaches, entrepreneurs, and health businesses.⁣ ⁣I...
13 days ago • 1 min read

It's like waking up a hibernating squirrel | STFO 🤘

Our minds are on autopilot 95% of the time, and this is perhaps THE most important thing you need to know about people. Daniel Kahneman, winner of the Nobel Prize in Economics, proposed that our brains operate using two distinct systems: Therefore, introducing something new to your segment’s brains is like attempting to wake up an Arctic ground squirrel buried under the snow in deep hibernation. Its body temperature drops as low as -2.9°C without freezing, the lowest known body temperature of...
25 days ago • 1 min read

Bonjour bonjour! Join 13,000+ marketing weirdos who learn to stand the f*ck out in 2 min a day. Get ONE super-practical tip Monday to Friday. 🤘

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